The War On Flushable Wipes: Are Flushable Wipes Really Flushable?

My friends, this right here is what is known as a "fatberg". A fatberg is a "congealed lump of fatsanitary napkinswet wipescondomsdiapers and similar items found in sewer systems which do not break down like toilet paper." This definition is straight from Wikipedia. Yes, it even has its own Wikipedia page. Ever since they have been in existence wet wipes have plagued sewage systems and municipalities all over the world. Obviously, this has a giant impact on the ecosystem and perpetuates pollution. Even so-called "flushable", "biodegradable", and "disposable" wipes are not safe to flush. 


Don't believe me? Let's do a simple thought exercise. 

Q: What happens when you leave standard toilet paper in water for a couple hours?

A: It disintegrates. Like it should. 

So this begs the question. How is it possible for you to put a supposedly "flushable" & "biodegradable" product in water for months without it disintegrating? 

A: It's not

It's not possible for wet wipes to be "flushable" and "biodegradable" while still holding its form long enough to make it out the pack and wiped onto your butt without breaking. Toilet paper is flushable because it starts to disintegrate upon impact with moisture. Wet wipes, on the other hand, sit in moisture for months without disintegrating. So how can they be flushable AND biodegradable?

The simple thought experiment I outlined above has lead to municipalities fighting back against these companies making false claims about their products. 

(Sewer cleaners trying to get rid a fat berg)

According to an article by TheAtlantic, British environmental groups and waste companies publicly condemned wet wipes. One sewage company, Wessex Water, reported that of the 13,000 blockages they unclog every year, two-thirds are caused by wet wipes. They were also the first to publish a newly agreed-upon International Wastewater Position Statement, which calls for a ban on commercial use of the word “flushable.”

In fact, as of 2018, the BBC reported that no flushable wet wipe tests have passed water industry test in the UK. This means that there is currently no wet wipe brands being sold in the UK that are truly flushable. 

The UK newspaper, The Guardian, reported that a study from Water UK, the trade body representing all of the main water and sewage companies in the country, found that wipes made up about 93% of the material causing sewer blockages.

Water UK’s director of corporate affairs, Rae Stewart, said the findings proved that sewer blockages cost more than £100m (over $139m) a year. That's right. Over a £100m a year of taxpayer money. Your money. 

In the United States, our nation's capital, Washington DC, moved to respond to the operating costs of cleaning fatbergs by prohibiting companies from labeling their wipes as "flushable" when in fact, they are not. This essentially means that if you can't prove that your wipes are flushable then they can't be labeled as flushable and sold in the district.


The wipes industry is expected to sell $2.7 billion in products by 2020, up from $796 million in 2010, despite a gradual shift in the market toward nonwoven alternatives, according to a recent report by international marketing consultant Smithers Pira. Small towns like Charleston, SC are feeling the impact from rapidly growing industry.



(This "fatberg" was pulled out of the Charleston sewage system by divers)

Charleston officials couldn’t quote the exact costs to clean out the flushable wipes per year. However, In 2014, it was estimated at $180,000. 

$180,000 in tax payer money to clean out non-flushable wipes, labeled as flushable. This is just one small town. Flushable wipes are not only an environmental issue, but an economic issue as well. 

The War On Wet Wipes goes beyond environmental and economic consequences. They are bad products, inconvenient, and should be avoided entirely. Some of the products on the market that claim to be biodegradable rip upon opening them up. There is no worse experience than having a wipe tear midway through a wipe. 

 (Barbara Cochran on Shark Tank ripping popular wipes brand DUDE Wipes upon opening package)


If you are a wet wipe user currently questioning your use of these silly products,  stop worrying. Wet wipes are easily replaceable by our product, Booty Mint. Unlike wet wipes, our toilet paper spray won't clog your drain or sewage system costing you and your neighbor taxpayer money. It's as simple as spraying a few sprays onto your toilet paper and wiping. It's as portable as carrying a small bottle of perfume, deodorant or cologne. Furthermore, it's going to save you a lot of money.  Booty Mint will cost you 14.99 for over 200 uses. That is approximately 6 cents a wipe. Compared to your lead wet wipe brands which could cost as much as 20 cents a wipe! This could add up to over 100 dollars a year in savings depending on your frequency of usage.


Last but not least, Booty Mint is the superior product for its designed purpose: cleaning your butt. Our proprietary formula composed of organic ingredients, essential oils, botanical extracts, aloe vera, & vitamins will give you the sensation of superior hygiene. We mean that in the most literal sense. Booty Mint is formulated with micellar cleansing water designed to remove dirt and poo from your skin. Leaving you feeling fresh and clean. 

Save money, protect the environment and protect your drain by joining the migration away from wet wipes. Experience the sensation of superior hygiene and stay ready. 



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