The Toilet Paper Apocalypse of 2020 Will Redefine American Hygiene Forever

As of 11:31 AM April 4th, 2020, there is no toilet paper available within a 10-mile radius of my office in north Charlotte, NC. Across the nation, consumers are experiencing what history will call the "The Toilet Paper Apocalypse of 2020". 

Shoppers empty shelves as coronavirus concerns rise

No matter where you look, you just can't seem to find any toilet paper. 

The onslaught of the perceived "shortage" is being fueled by fears of the novel coronavirus or COVID19. Companies are saying there is no shortage and that the lack of TP on shelves is a supply chain issue. Essentially this means that people are buying toilet paper faster than they can be stocked on shelves. This makes a lot of sense on paper. (no pun intended) Toilet paper is big, bulky, and low margin so stores are less likely to carry a lot of backstock. But one thing is for sure, we American's believe toilet paper is essential. During a time of economic and medical crisis, it is interesting to observe how much we care about cleaning our butts. Not only is toilet paper hard to find, but pre-moistened "flushable" wipes have also experienced a huge surge in demand. Again, another sign that we really really really care about butt hygiene during a time of crisis. With more than 3 million+ (and counting) American's filing for unemployment due to the economic shutdown, what else are we doing besides sitting out at home using the bathroom all day? 

Have you ever finished dropping the Browns off at the Superbowl and reached for the toilet paper just to find the receptacle empty? It is the worse feeling ever. You have to get up and walk over to the cabinet to grab more, further mixing up the (shit)tuation down there. 

Now imagine if you had no toilet paper at the house and couldn't get any at all because it was sold out everywhere. That is truly a scary situation. Hence, the psychological driver of the TP apocalypse of 2020. 

On the surface, this may seem like barbaric and tribal activity, but it is a good thing. People are starting to become more hygiene conscious during a time where everyone is incessantly being told to wash their hands.

When and How to Wash Your Hands | Handwashing | CDC


This is the first phase. The second phase will be the realization that flushable wipes and toilet paper are bad products. 

Let's start with flushable wipes first. 

There is no such thing as a "flushable" wipe. It doesn't matter what fancy marketing a company uses, or catchy music video they make, these things aren't flushable. In fact, municipalities are warning people across the country that their home septic systems are at risk from the increased use of flushable wipes. It is an unfortunate reality that during a time of economic crisis, some people will end up with $1000+ plumbing bills because they either started using wipes or increased their usage. Not only will individuals get a surprise plumbing bill, but local city governments will also have to foot the bill for the damage these products are causing to the sewage system. This is a negative externality for society as a whole.

Are flushable wipes really flushable?

But again, people buying more flushable wipes are a good thing. It is a good thing because it shows that people really care about their hygiene. To solve the flushable wipes problem, you have to introduce a more eco-friendly alternative.

This is why I created BOOTY MINT.

BOOTY MINT is a toilet paper spray designed to transform your toilet paper into an eco-friendlier flushable wipe. It is very simple, all you have to do is apply a couple of sprays to your toilet paper and BAM, you have a flushable wipe. 

Feel free to try a free sample by clicking the image below: 

This innovation occurred to me when I was researching flushable wipes and how destructive they are to our environment. Up until this point, toilet paper has been engrained in our society as essential for butt wiping. But, people have realized that wiping with just dry toilet paper doesn't really make sense when it comes to cleaning up all the dingleberries. This is why flushable wipes are so popular. It proves that moisture is essential and it is valuable. Just the size of the flushable wipes market itself is proof of this concept. (Over $3+ billion according to some estimates) Again, people really care about cleaning their butts and they care even more during a time of crisis. 

BOOTY MINT is the perfect transition. It allows people to continue to use something they know (toilet paper) while introducing something that most people are familiar with. (moisture on paper) 

However, toilet paper isn't exactly an eco-friendly product itself. Toilet paper requires a ton of trees, water, and other valuable resources to make. It isn't exactly an efficient product. But again, it is a necessity and the trade-off between using BOOTY MINT + Toilet paper vs pre-moistened flushable wipes is a no-brainer to me. 

BOOTY MINT falls short for those who lack access to toilet paper. This is why we are introducing BOOTY MIST.


BOOTY MIST is a bidet attachment designed to clean your booty with just water. During this crisis, we have also seen a surge in demand for bidet products. The TP shortage has caused American consumers to look outside the scope of traditional TP or wipes for their hygiene needs. 

BOOTY MIST significantly reduces the need for toilet paper as the user is relying on the power of water to clean their bum vs wiping. The surge in demand for bidets has demonstrated that the TP crisis will help usher in what I like the call the "Hygiene Revolution".

American's have avoided bidets because they have always been seen as luxury products. Originating in France during the early 1700s, bidets have been a staple for good hygiene around the world. However, they never seem to have caught on in the US, until now.

The Hygiene Revolution will change the landscape of American hygiene. For centuries, Americans have avoided adopting bidets. But as toilet paper becomes a scarcity resource we may finally see a permanent uptrend in the bidet market.

Reserve your BOOTY MIST: Bidet Attachment today while supplies last:


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